What Are CADNA Members Saying About the Coalition?

"Cyberquatters are siphoning away Internet user traffic meant for brand websites and deceiving online consumers. It is a company's responsibility to help protect against such an experience, but the burden of policing the ever-changing landscape of Internet fraud is too much for a single brand or corporation to bear. CADNA provides an opportunity for brand owners to work together to bolster fraud protection for both customers and businesses."
Susan Crane, Group Vice President of Intellectual Property, Wyndham Worldwide

"Cybersquatting threatens the viability of businesses, the rights of consumers and the trust between brands and the people they serve. HSBC, like many other brand owners, constantly detects and responds to online threats, but there is no complete solution to prevent or combat these problems. CADNA works for more effective ways to prevent fraud and combat criminal activity."
Martin Sutton, Manager of Fraud Risk & Intelligence, HSBC

"The proliferation of [cybersquatter] sites has made it impossible to attack the problem effectively through traditional methods. CADNA addresses the abuses of the system that make cybersquatting an attractive business model."
Elisabeth Escobar, Vice President & Senior Counsel of Intellectual Property, Marriott International

"Cybersquatters clearly have an informal network among themselves to share "best practices" about how best to trade off the goodwill of large brand owners' marks. CADNA aims to accomplish as a group what individual trademark owners may find difficult to do on their own – band together to consolidate information, knowledge, and resources to put an end to the most abusive domain name practices, through a variety of means. Cybersquatters shouldn't be the only ones sharing information."
Allison McDade, Counsel, Trademarks & Copyrights, Dell Inc.