San Francisco, CA (Wells Fargo)

CADNA’s Online Brand Abuse & Internet Governance Forum

June 2, 2010

We would like to express our appreciation to all who helped make our June 2 event such a success.

Hosted by CADNA member Wells Fargo, this forum provided participants with the opportunity to hear from experts and share information with their peers on the most pressing issues facing the Internet:

Legal, marketing, and security executives from Fortune 500 companies discussed recent domain abuse trends and led discussions on how cybersquatting is directly impacting consumers and their businesses
Security experts, leading academics, and law enforcement officials discussed the problems that exist in the current domain space and what is being done to remedy the problems
Experts on social media and new TLDs explored what brands should expect on the road ahead and how to protect their audience and brands

Registered attendees included Allstate, Apple, eBay, Levi Strauss, Oracle, Rolex, Wal-Mart, among others.

Special thanks to our host, Wells Fargo, and to our speakers:

Robert Flaim
Special Agent
Federal Bureau of Investigation (FBI)

David Franklyn
Professor of Law
Director, McCarthy Institute for Intellectual Property and Technology Law
Director, LL.M. Program in Intellectual Property and Technology Law
University of San Francisco School of Law

Nao Matsukata
Senior Policy Advisor
Alston & Bird, LLP

Lane Mortensen
VP, Operational Risk Manager
Wells Fargo and Company

Hemanshu Nigam
Founder
SSP Blue

Russell Pangborn
Associate General Counsel - Trademarks
Microsoft Corporation

Susan Roeser
Domain Name Paralegal
NIKE, Inc.

Charles Pavelites
Supervisory Special Agent
Federal Bureau of Investigation,
Internet Crime Complaint Center

Joe St Sauver, Ph.D.
Security Programs Manager, Internet2
Internet 2 and the University of Oregon

Agenda

9:30 AM – 10:00 AM	Breakfast & Registration
10:00 AM – 10:30 AM	Opening Remarks Lane Mortensen (confirmed) VP, Operational Risk Manager Wells Fargo and Company Josh Bourne (confirmed) President, CADNA Managing Partner, FairWinds Partners
10:30 AM – 11:30 AM	Topic 1: Practical Strategies to Tackle Cybersquatting Today & the Role of US Legislation in Deterring Cybersquatting in the Future How the business of cybersquatting works and why it pays to infringe on brands’ trademarks How brands can target the infringements that are harming business and consumers most How legislation can change the economics of cybersquatting and the behavior of bad actors. Moderator: Nao Matsukata (confirmed) Senior Policy Advisor Alston & Bird, LLP Panelists: Susan Roeser (confirmed) Domain Name Paralegal NIKE, Inc. Josh Bourne Lane Mortensen
11:30 AM – 12:30 PM	Topic 2: The Evolution of Cybercrime and How to Combat It Counterfeiting, phishing, malware, spam and spyware – what’s next? Invisibility, evasion, proxy services and Whois – what should be done? IP addresses, networks and registrars – who’s responsible for stopping abuse? Speakers: Robert Flaim (confirmed) Special Agent Federal Bureau of Investigation (FBI) Joe St Sauver, Ph.D. (confirmed) Security Programs Manager, Internet2 Internet 2 and the University of Oregon Charles Pavelites (confirmed) Supervisory Special Agent Federal Bureau of Investigation, Internet Crime Complaint Center
12:30 PM– 1:30 PM	Lunch
1:30 PM– 2:30 PM	Topic 3: Brand Security in Social Media: How To Market Online While Protecting Your Name How bad actors are taking advantage of brand recognition in the social media space How companies can take advantage of social media while also protecting their brand What questions brands should ask when beginning a social media campaign Hemanshu Nigam (confirmed) Founder SSP Blue
2:30 PM– 3:00 PM	Topic 4: Intro to ICANN What it is, how it began, and how it works Developments on, issues with, and possible solutions to ICANN policy Phil Lodico (confirmed) Vice-President, CADNA Managing Partner, FairWinds Partners
3:00 PM – 4:00 PM	Topic 5: New TLD Discussion New TLD: facts & unknowns What issues and opportunities brands should consider Moderator: Nao Matsukata Panelists: David Franklyn (confirmed) Professor of Law Director, McCarthy Institute for Intellectual Property and Technology Law Director, LL.M. Program in Intellectual Property and Technology Law University of San Francisco School of Law Russell Pangborn (confirmed) Associate General Counsel - Trademarks Microsoft Corporation Phil Lodico
4:00 PM – 4:30 PM	Closing Remarks Lane Mortensen Josh Bourne
4:30 PM – 6:00 PM	Cocktail reception on Wells Fargo Penthouse terrace

CADNA Membership

San Francisco, CA (Wells Fargo)

CADNA’s Online Brand Abuse & Internet Governance Forum

June 2, 2010

Agenda

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