Articles and information from CADNA on
issues related to domain name infringement

As part of its mission, CADNA is committed to educating organizations about key issues and terminology related to the infringement of brands and trademarks online. Here are some resources that detail the full scope, costs and effects of domain name abuse, and report the latest policy-related developments.

ICANN’s Predictions – The Hard Costs of New Generic TLDs
Defensive Registrations in New Generic TLDs Could Cost Brands Owners $500,000 Each

ICANN released a document in March of 2010 on the expected number of new TLD launches, which brands can use to calculate the real financial impact that the launch would have on their company. It predicts that there will be 400 generic TLD applications accepted in the initial round of the new TLD launch process. ICANN also expects there to be 100 branded TLD applications accepted.

The Real Cost of Cybersquatting

This report assesses the economic impact of cybersquatting both in terms of total costs to brands and other less tangible ramifications including brand dilution and customer confusion.

New TLDs Fact Sheet

Armed with the facts, companies can propose operational best practices and influence the ICANN process as it develops and unfolds.

Just Wait a New York Minute
One CADNA Member’s Perspective of the New TLD Launch.

It was hoped that the release of the Applicant Guidebook would provide some much needed answers and justifications, but it has instead left brand owners asking just as many questions as before.

While as a group CADNA has its own comments to provide ICANN, the coalition benefits from the often diverse views of its members. The coalition would like to recognize the individual companies with spotlights such as that on Ken Hittel’s composition, which speaks from New York Life’s perspective.

Domain Name “Tasting” and “Kiting”

Providing a comprehensive analysis of ICANN’s 5-Day Add Grace Period (AGP), this report highlights the unintended loophole created by the AGP which allows the proliferation of domain name tasting and domain name kiting, making it virtually impossible for companies to adequately protect their brands.

Domain Names Used to Deposit Spyware

This report lists hostile domains that expose consumers to a variety of cybercrimes, specifically the deposit of malware and spyware.

Cybersquatting Beyond Brands: Examples

Cybersquatters not only target famous brands, but also exploit everything from names of political candidates to victims of tragedies in an attempt to divert direct navigation traffic and profit from public trust and goodwill. Here are a few examples of this practice.

Direct Navigation: How It Affects Trademarked Brands

An in-depth analysis of the nature, dynamics and prevalence of direct navigation and a thoughtful evaluation of its impact on brand owners and how changing consumer behavior should influence corporate domain name policies.

Terms to Know: A Glossary

This glossary defines terminology essential to gaining a better understanding of the current Internet landscape and matters pertaining to Internet security.

CADNA Reports

Official commentary on pending and current anti-cybersquatting legislation, including policies initiated by The Internet Corporation for Assigned Names and Numbers (ICANN), and white paper briefings on domain topics of critical interest to brand owners.