Resources for Brand Owners

Articles and information from CADNA on
issues related to domain name infringement

As part of its mission, CADNA is committed to educating organizations about key issues and terminology related to the infringement of brands and trademarks online. Here are some resources that detail the full scope, costs and effects of domain name abuse, and report the latest policy-related developments.

The Real Cost of Cybersquatting

This report assesses the economic impact of cybersquatting both in terms of total costs to brands and other less tangible ramifications including brand dilution and customer confusion.

Domain Name “Tasting” and “Kiting”

Providing a comprehensive analysis of ICANN’s 5-Day Add Grace Period (AGP), this report highlights the unintended loophole created by the AGP which allows the proliferation of domain name tasting and domain name kiting, making it virtually impossible for companies to adequately protect their brands.

Domain Names Used to Deposit Spyware

This report lists hostile domains that expose consumers to a variety of cybercrimes, specifically the deposit of malware and spyware.

Cybersquatting Beyond Brands: Examples

Cybersquatters not only target famous brands, but also exploit everything from names of political candidates to victims of tragedies in an attempt to divert direct navigation traffic and profit from public trust and goodwill. Here are a few examples of this practice.

Direct Navigation: How It Affects Trademarked Brands

An in-depth analysis of the nature, dynamics and prevalence of direct navigation and a thoughtful evaluation of its impact on brand owners and how changing consumer behavior should influence corporate domain name policies.

Terms to Know: A Glossary

This glossary defines terminology essential to gaining a better understanding of the current Internet landscape and matters pertaining to Internet security.

CADNA Reports

Official commentary on pending and current anti-cybersquatting legislation, including policies initiated by The Internet Corporation for Assigned Names and Numbers (ICANN), and white paper briefings on domain topics of critical interest to brand owners.